Uncompromised Travel quarterly report: safari, Q3 2026
What ChatGPT tells safari buyers Q3 2026: the safari companies it names, the ones it picks first and the websites it cites
On 6 October 2026, Uncompromised Travel recorded ChatGPT's answers to 687 questions that people ask before they book a safari. Each dot below is one answer.
Wilderness was named in 217 of 671 answers (32%).
First choice in 48. Recommended in a further 115. Named without a recommendation in 54. Not named in 454.
- First choice
- Recommended, not first
- Named, not recommended
- Not named
ChatGPT named Wilderness in 217 of 671 answers to safari buyers' questions on 6 October 2026 (32%), more than any other safari company. andBeyond followed with 183 of 667, then Singita (143 of 675), Asilia Africa (111 of 681), and Abercrombie & Kent and Great Plains Conservation with 88 each. This report covers 687 answers from that one day: which of 81 tracked safari companies ChatGPT named, recommended and picked first, at which point in the buyer's search, and which websites it cited.
Reading taken 6 October 2026. ChatGPT with web search on, asked from the United States, one answer per question. How it was measured, and its limits.
What did ChatGPT tell safari buyers in Q3 2026?
It named 76 safari companies across 687 answers, gave 37% of those namings to four of them, and picked Wilderness first more often than any other. Eight figures from the reading:
- 687answers687 answers were recorded on 6 October 2026: 118 to general safari questions, 349 to questions asking which company is best, and 220 to questions about named companies.
- 76of 8176 of the 81 safari companies tracked were named at least once. Five were not named in any answer.
- 217of 671Wilderness was the most named safari company, in 217 of 671 answers (32%). andBeyond was second with 183 and Singita third with 143.
- 37%Four companies took 37% of all namings. Wilderness, andBeyond, Singita and Asilia Africa account for 654 of the 1,758 times a tracked company was named.
- 48first choicesWilderness was ChatGPT's first choice most often, in 48 answers. Singita was first choice in 35, Micato Safaris in 30, Asilia Africa in 27 and andBeyond in 21.
- 30of 85Micato Safaris was picked first in 30 of the 85 answers that named it (35%), the highest rate among the 13 companies named in 40 or more answers.
- 13of 81General safari questions rarely produce a company name. Only 13 of the 81 companies appeared in any of the 118 Awareness answers, and none in more than 9.
- 172of 687ChatGPT cited uncompromised.travel in 172 of the 687 answers (25%). It was the most cited website at the Consideration stage (122 of 349) and at the Decision stage (46 of 220).
Which safari companies does ChatGPT name most often?
Wilderness (217 answers), andBeyond (183), Singita (143) and Asilia Africa (111) were the four most named safari companies on 6 October 2026, and all four own the camps they sell. The most named trip planners were Abercrombie & Kent (88), Micato Safaris (85), Go2Africa (60), Yellow Zebra Safaris (55) and Expert Africa (40).
Companies that own camps or lodges were named 1,198 times and trip planners 560 times. All 76 companies named are listed below. Open a row for the split by stage.
76 companies named in all 687 answers, in order of answers naming them.
- First choice
- Recommended, not first
- Named, not recommended
1WildernessOwns camps or lodges217 of 671 32%
Wilderness was named in 217 of 671 answers (32%): first choice in 48, recommended in a further 115 and named without a recommendation in 54.
By stage: Awareness 9 of 118, Consideration 156 of 349, Decision 52 of 204. Uncompromised Travel's review of Wilderness.
2andBeyondOwns camps or lodges183 of 667 27%
andBeyond was named in 183 of 667 answers (27%): first choice in 21, recommended in a further 123 and named without a recommendation in 39.
By stage: Awareness 2 of 118, Consideration 136 of 349, Decision 45 of 200. Uncompromised Travel's review of andBeyond.
3SingitaOwns camps or lodges143 of 675 21%
Singita was named in 143 of 675 answers (21%): first choice in 35, recommended in a further 70 and named without a recommendation in 38.
By stage: Awareness 2 of 118, Consideration 98 of 349, Decision 43 of 208. Uncompromised Travel's review of Singita.
4Asilia AfricaOwns camps or lodges111 of 681 16%
Asilia Africa was named in 111 of 681 answers (16%): first choice in 27, recommended in a further 69 and named without a recommendation in 15.
By stage: Awareness 0 of 118, Consideration 88 of 349, Decision 23 of 214. Uncompromised Travel's review of Asilia Africa.
5Abercrombie & KentPlans trips88 of 677 13%
Abercrombie & Kent was named in 88 of 677 answers (13%): first choice in 11, recommended in a further 58 and named without a recommendation in 19.
By stage: Awareness 1 of 118, Consideration 61 of 349, Decision 26 of 210. Uncompromised Travel's review of Abercrombie & Kent.
6Great Plains ConservationOwns camps or lodges88 of 680 13%
Great Plains Conservation was named in 88 of 680 answers (13%): first choice in 11, recommended in a further 59 and named without a recommendation in 18.
By stage: Awareness 2 of 118, Consideration 66 of 349, Decision 20 of 213. Uncompromised Travel's review of Great Plains Conservation.
7Micato SafarisPlans trips85 of 671 13%
Micato Safaris was named in 85 of 671 answers (13%): first choice in 30, recommended in a further 50 and named without a recommendation in 5.
By stage: Awareness 0 of 118, Consideration 60 of 349, Decision 25 of 204. Uncompromised Travel's review of Micato Safaris.
8Natural SelectionOwns camps or lodges70 of 681 10%
Natural Selection was named in 70 of 681 answers (10%): first choice in 8, recommended in a further 54 and named without a recommendation in 8.
By stage: Awareness 0 of 118, Consideration 61 of 349, Decision 9 of 214. Uncompromised Travel's review of Natural Selection.
9Go2AfricaPlans trips60 of 675 9%
Go2Africa was named in 60 of 675 answers (9%): first choice in 17, recommended in a further 37 and named without a recommendation in 6.
By stage: Awareness 1 of 118, Consideration 37 of 349, Decision 22 of 208. Uncompromised Travel's review of Go2Africa.
10Yellow Zebra SafarisPlans trips55 of 674 8%
Yellow Zebra Safaris was named in 55 of 674 answers (8%): first choice in 5, recommended in a further 44 and named without a recommendation in 6.
By stage: Awareness 0 of 118, Consideration 35 of 349, Decision 20 of 207. Uncompromised Travel's review of Yellow Zebra Safaris.
11Nomad TanzaniaOwns camps or lodges44 of 682 6%
Nomad Tanzania was named in 44 of 682 answers (6%): first choice in 9, recommended in a further 32 and named without a recommendation in 3.
By stage: Awareness 0 of 118, Consideration 41 of 349, Decision 3 of 215. Uncompromised Travel's review of Nomad Tanzania.
12LondoloziOwns camps or lodges41 of 681 6%
Londolozi was named in 41 of 681 answers (6%): first choice in 4, recommended in a further 27 and named without a recommendation in 10.
By stage: Awareness 1 of 118, Consideration 26 of 349, Decision 14 of 214. Uncompromised Travel's review of Londolozi.
13Expert AfricaPlans trips40 of 679 6%
Expert Africa was named in 40 of 679 answers (6%): first choice in 13, recommended in a further 15 and named without a recommendation in 12.
By stage: Awareness 0 of 118, Consideration 35 of 349, Decision 5 of 212. Uncompromised Travel's review of Expert Africa.
14African Bush CampsOwns camps or lodges35 of 682 5%
African Bush Camps was named in 35 of 682 answers (5%): first choice in 7, recommended in a further 18 and named without a recommendation in 10.
By stage: Awareness 0 of 118, Consideration 29 of 349, Decision 6 of 215. Uncompromised Travel's review of African Bush Camps.
15Ker & DowneyPlans trips25 of 680 4%
Ker & Downey was named in 25 of 680 answers (4%): first choice in 4, recommended in a further 14 and named without a recommendation in 7.
By stage: Awareness 0 of 118, Consideration 21 of 349, Decision 4 of 213. Uncompromised Travel's review of Ker & Downey.
16Tswalu KalahariOwns camps or lodges25 of 683 4%
Tswalu Kalahari was named in 25 of 683 answers (4%): first choice in 0, recommended in a further 15 and named without a recommendation in 10.
By stage: Awareness 1 of 118, Consideration 17 of 349, Decision 7 of 216. Uncompromised Travel's review of Tswalu Kalahari.
17Robin Pope SafarisOwns camps or lodges23 of 685 3%
Robin Pope Safaris was named in 23 of 685 answers (3%): first choice in 8, recommended in a further 12 and named without a recommendation in 3.
By stage: Awareness 0 of 118, Consideration 23 of 349, Decision 0 of 218.
18Scott DunnPlans trips22 of 678 3%
Scott Dunn was named in 22 of 678 answers (3%): first choice in 2, recommended in a further 20 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 9 of 349, Decision 13 of 211. Uncompromised Travel's review of Scott Dunn.
19Elewana CollectionOwns camps or lodges22 of 687 3%
Elewana Collection was named in 22 of 687 answers (3%): first choice in 1, recommended in a further 15 and named without a recommendation in 6.
By stage: Awareness 0 of 118, Consideration 19 of 349, Decision 3 of 220.
20Royal MalewaneOwns camps or lodges20 of 682 3%
Royal Malewane was named in 20 of 682 answers (3%): first choice in 1, recommended in a further 13 and named without a recommendation in 6.
By stage: Awareness 0 of 118, Consideration 15 of 349, Decision 5 of 215. Uncompromised Travel's review of Royal Malewane.
21Audley TravelPlans trips19 of 680 3%
Audley Travel was named in 19 of 680 answers (3%): first choice in 0, recommended in a further 17 and named without a recommendation in 2.
By stage: Awareness 1 of 118, Consideration 11 of 349, Decision 7 of 213. Uncompromised Travel's review of Audley Travel.
22Cottar's SafarisOwns camps or lodges18 of 687 3%
Cottar's Safaris was named in 18 of 687 answers (3%): first choice in 3, recommended in a further 15 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 16 of 349, Decision 2 of 220.
23Sanctuary RetreatsOwns camps or lodges18 of 682 3%
Sanctuary Retreats was named in 18 of 682 answers (3%): first choice in 0, recommended in a further 1 and named without a recommendation in 17.
By stage: Awareness 0 of 118, Consideration 7 of 349, Decision 11 of 215. Uncompromised Travel's review of Sanctuary Retreats.
24Roar AfricaPlans trips17 of 678 3%
Roar Africa was named in 17 of 678 answers (3%): first choice in 0, recommended in a further 16 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 7 of 349, Decision 10 of 211. Uncompromised Travel's review of Roar Africa.
25Travel BeyondPlans trips16 of 687 2%
Travel Beyond was named in 16 of 687 answers (2%): first choice in 0, recommended in a further 15 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 4 of 349, Decision 12 of 220. This name is also an everyday phrase, and its count has not been checked by hand.
26Time + TideOwns camps or lodges15 of 682 2%
Time + Tide was named in 15 of 682 answers (2%): first choice in 8, recommended in a further 6 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 15 of 349, Decision 0 of 215. Uncompromised Travel's review of Time + Tide.
27Gamewatchers SafarisOwns camps or lodges14 of 687 2%
Gamewatchers Safaris was named in 14 of 687 answers (2%): first choice in 3, recommended in a further 8 and named without a recommendation in 3.
By stage: Awareness 0 of 118, Consideration 14 of 349, Decision 0 of 220.
28Sabi SabiOwns camps or lodges14 of 687 2%
Sabi Sabi was named in 14 of 687 answers (2%): first choice in 0, recommended in a further 5 and named without a recommendation in 9.
By stage: Awareness 2 of 118, Consideration 7 of 349, Decision 5 of 220.
29Kwando SafarisOwns camps or lodges11 of 687 2%
Kwando Safaris was named in 11 of 687 answers (2%): first choice in 3, recommended in a further 4 and named without a recommendation in 4.
By stage: Awareness 1 of 118, Consideration 9 of 349, Decision 1 of 220.
30AngamaOwns camps or lodges11 of 683 2%
Angama was named in 11 of 683 answers (2%): first choice in 1, recommended in a further 6 and named without a recommendation in 4.
By stage: Awareness 0 of 118, Consideration 8 of 349, Decision 3 of 216. Uncompromised Travel's review of Angama.
31Extraordinary JourneysPartnerPlans trips11 of 666 2%
Extraordinary Journeys was named in 11 of 666 answers (2%): first choice in 1, recommended in a further 9 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 7 of 349, Decision 4 of 199. Uncompromised Travel's review of Extraordinary Journeys. Extraordinary Journeys is a partner of Uncompromised Travel.
32Stanley SafarisPlans trips11 of 687 2%
Stanley Safaris was named in 11 of 687 answers (2%): first choice in 1, recommended in a further 9 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 4 of 349, Decision 7 of 220.
33Legendary ExpeditionsOwns camps or lodges10 of 687 1%
Legendary Expeditions was named in 10 of 687 answers (1%): first choice in 0, recommended in a further 7 and named without a recommendation in 3.
By stage: Awareness 0 of 118, Consideration 10 of 349, Decision 0 of 220.
34Jacada TravelPlans trips9 of 684 1%
Jacada Travel was named in 9 of 684 answers (1%): first choice in 3, recommended in a further 6 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 6 of 217. Uncompromised Travel's review of Jacada Travel.
35Discover AfricaPlans trips9 of 683 1%
Discover Africa was named in 9 of 683 answers (1%): first choice in 2, recommended in a further 4 and named without a recommendation in 3.
By stage: Awareness 0 of 118, Consideration 9 of 349, Decision 0 of 216. Uncompromised Travel's review of Discover Africa.
36Green SafarisOwns camps or lodges9 of 684 1%
Green Safaris was named in 9 of 684 answers (1%): first choice in 0, recommended in a further 2 and named without a recommendation in 7.
By stage: Awareness 0 of 118, Consideration 9 of 349, Decision 0 of 217. Uncompromised Travel's review of Green Safaris.
37Timbuktu TravelPlans trips9 of 681 1%
Timbuktu Travel was named in 9 of 681 answers (1%): first choice in 0, recommended in a further 7 and named without a recommendation in 2.
By stage: Awareness 0 of 118, Consideration 5 of 349, Decision 4 of 214. Uncompromised Travel's review of Timbuktu Travel.
38Africa OdysseyPlans trips8 of 684 1%
Africa Odyssey was named in 8 of 684 answers (1%): first choice in 1, recommended in a further 6 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 6 of 349, Decision 2 of 217. Uncompromised Travel's review of Africa Odyssey.
39Natural Habitat AdventuresPlans trips8 of 680 1%
Natural Habitat Adventures was named in 8 of 680 answers (1%): first choice in 0, recommended in a further 2 and named without a recommendation in 6.
By stage: Awareness 0 of 118, Consideration 7 of 349, Decision 1 of 213. Uncompromised Travel's review of Natural Habitat Adventures.
40Remote Africa SafarisOwns camps or lodges7 of 687 1%
Remote Africa Safaris was named in 7 of 687 answers (1%): first choice in 1, recommended in a further 6 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 7 of 349, Decision 0 of 220.
41Intrepid TravelPlans trips7 of 686 1%
Intrepid Travel was named in 7 of 686 answers (1%): first choice in 0, recommended in a further 4 and named without a recommendation in 3.
By stage: Awareness 0 of 118, Consideration 7 of 349, Decision 0 of 219.
42MalaMalaOwns camps or lodges7 of 687 1%
MalaMala was named in 7 of 687 answers (1%): first choice in 0, recommended in a further 3 and named without a recommendation in 4.
By stage: Awareness 0 of 118, Consideration 4 of 349, Decision 3 of 220.
43Governors' CampOwns camps or lodges6 of 687 under 1%
Governors' Camp was named in 6 of 687 answers (under 1%): first choice in 1, recommended in a further 2 and named without a recommendation in 3.
By stage: Awareness 0 of 118, Consideration 6 of 349, Decision 0 of 220.
44Chem ChemOwns camps or lodges6 of 687 under 1%
Chem Chem was named in 6 of 687 answers (under 1%): first choice in 0, recommended in a further 2 and named without a recommendation in 4.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 3 of 220.
45Universal Ventures RwandaPlans trips6 of 687 under 1%
Universal Ventures Rwanda was named in 6 of 687 answers (under 1%): first choice in 0, recommended in a further 5 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 6 of 349, Decision 0 of 220.
46African Travel IncPlans trips5 of 687 under 1%
African Travel Inc was named in 5 of 687 answers (under 1%): first choice in 1, recommended in a further 2 and named without a recommendation in 2.
By stage: Awareness 0 of 118, Consideration 5 of 349, Decision 0 of 220.
47ShamwariOwns camps or lodges5 of 687 under 1%
Shamwari was named in 5 of 687 answers (under 1%): first choice in 1, recommended in a further 1 and named without a recommendation in 3.
By stage: Awareness 2 of 118, Consideration 3 of 349, Decision 0 of 220.
48Chiawa SafarisOwns camps or lodges5 of 687 under 1%
Chiawa Safaris was named in 5 of 687 answers (under 1%): first choice in 0, recommended in a further 2 and named without a recommendation in 3.
By stage: Awareness 0 of 118, Consideration 5 of 349, Decision 0 of 220.
49Machaba SafarisOwns camps or lodges5 of 687 under 1%
Machaba Safaris was named in 5 of 687 answers (under 1%): first choice in 0, recommended in a further 5 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 5 of 349, Decision 0 of 220.
50Suricata SafarisPlans trips5 of 687 under 1%
Suricata Safaris was named in 5 of 687 answers (under 1%): first choice in 0, recommended in a further 5 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 5 of 349, Decision 0 of 220.
51The Safari CollectionOwns camps or lodges5 of 687 under 1%
The Safari Collection was named in 5 of 687 answers (under 1%): first choice in 0, recommended in a further 3 and named without a recommendation in 2.
By stage: Awareness 0 of 118, Consideration 5 of 349, Decision 0 of 220.
52Thomson SafarisPlans trips4 of 687 under 1%
Thomson Safaris was named in 4 of 687 answers (under 1%): first choice in 1, recommended in a further 3 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 4 of 349, Decision 0 of 220.
53Rhino AfricaPlans trips4 of 681 under 1%
Rhino Africa was named in 4 of 681 answers (under 1%): first choice in 0, recommended in a further 4 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 4 of 349, Decision 0 of 214. Uncompromised Travel's review of Rhino Africa.
54Letaka SafarisOwns camps or lodges3 of 687 under 1%
Letaka Safaris was named in 3 of 687 answers (under 1%): first choice in 2, recommended in a further 1 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 0 of 220.
55Pangolin Photo SafarisOwns camps or lodges3 of 687 under 1%
Pangolin Photo Safaris was named in 3 of 687 answers (under 1%): first choice in 2, recommended in a further 1 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 0 of 220.
56Imara Africa SafarisPlans trips3 of 687 under 1%
Imara Africa Safaris was named in 3 of 687 answers (under 1%): first choice in 1, recommended in a further 2 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 0 of 220.
57MahlatiniPlans trips3 of 683 under 1%
Mahlatini was named in 3 of 683 answers (under 1%): first choice in 1, recommended in a further 2 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 0 of 216. Uncompromised Travel's review of Mahlatini.
58Original TravelPlans trips3 of 686 under 1%
Original Travel was named in 3 of 686 answers (under 1%): first choice in 1, recommended in a further 2 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 0 of 219. Uncompromised Travel's review of Original Travel.
59Wild FrontiersPlans trips3 of 686 under 1%
Wild Frontiers was named in 3 of 686 answers (under 1%): first choice in 1, recommended in a further 1 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 0 of 219. Uncompromised Travel's review of Wild Frontiers.
60Wilderness TravelPlans trips3 of 687 under 1%
Wilderness Travel was named in 3 of 687 answers (under 1%): first choice in 1, recommended in a further 1 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 0 of 220.
61MoAfrika ToursPlans trips3 of 687 under 1%
MoAfrika Tours was named in 3 of 687 answers (under 1%): first choice in 0, recommended in a further 2 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 3 of 349, Decision 0 of 220.
62G AdventuresPlans trips2 of 685 under 1%
G Adventures was named in 2 of 685 answers (under 1%): first choice in 1, recommended in a further 1 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 2 of 349, Decision 0 of 218.
63Shenton SafarisOwns camps or lodges2 of 687 under 1%
Shenton Safaris was named in 2 of 687 answers (under 1%): first choice in 1, recommended in a further 1 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 2 of 349, Decision 0 of 220.
64Axis AfricaPlans trips2 of 687 under 1%
Axis Africa was named in 2 of 687 answers (under 1%): first choice in 0, recommended in a further 1 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 2 of 349, Decision 0 of 220.
65Cazenove+LoydPlans trips2 of 681 under 1%
Cazenove+Loyd was named in 2 of 681 answers (under 1%): first choice in 0, recommended in a further 2 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 2 of 349, Decision 0 of 214. Uncompromised Travel's review of Cazenove+Loyd.
66Natural World SafarisPlans trips2 of 685 under 1%
Natural World Safaris was named in 2 of 685 answers (under 1%): first choice in 0, recommended in a further 2 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 2 of 349, Decision 0 of 218.
67Safari ConsultantsPlans trips2 of 684 under 1%
Safari Consultants was named in 2 of 684 answers (under 1%): first choice in 0, recommended in a further 1 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 2 of 349, Decision 0 of 217. Uncompromised Travel's review of Safari Consultants.
68Spirit of KenyaPlans trips2 of 687 under 1%
Spirit of Kenya was named in 2 of 687 answers (under 1%): first choice in 0, recommended in a further 1 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 2 of 349, Decision 0 of 220.
69Tanda TulaOwns camps or lodges2 of 687 under 1%
Tanda Tula was named in 2 of 687 answers (under 1%): first choice in 0, recommended in a further 1 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 2 of 349, Decision 0 of 220.
70Journeys by DesignPlans trips1 of 682 under 1%
Journeys by Design was named in 1 of 682 answers (under 1%): first choice in 1, recommended in a further 0 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 1 of 349, Decision 0 of 215. Uncompromised Travel's review of Journeys by Design.
71Africa Travel ResourcePlans trips1 of 684 under 1%
Africa Travel Resource was named in 1 of 684 answers (under 1%): first choice in 0, recommended in a further 0 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 1 of 349, Decision 0 of 217. Uncompromised Travel's review of Africa Travel Resource.
72African PortfolioPlans trips1 of 684 under 1%
African Portfolio was named in 1 of 684 answers (under 1%): first choice in 0, recommended in a further 0 and named without a recommendation in 1.
By stage: Awareness 0 of 118, Consideration 1 of 349, Decision 0 of 217. Uncompromised Travel's review of African Portfolio.
73Deeper AfricaPlans trips1 of 682 under 1%
Deeper Africa was named in 1 of 682 answers (under 1%): first choice in 0, recommended in a further 0 and named without a recommendation in 1.
By stage: Awareness 1 of 118, Consideration 0 of 349, Decision 0 of 215. Uncompromised Travel's review of Deeper Africa.
74Kensington ToursPlans trips1 of 684 under 1%
Kensington Tours was named in 1 of 684 answers (under 1%): first choice in 0, recommended in a further 1 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 1 of 349, Decision 0 of 217. Uncompromised Travel's review of Kensington Tours.
75Red SavannahPlans trips1 of 685 under 1%
Red Savannah was named in 1 of 685 answers (under 1%): first choice in 0, recommended in a further 1 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 1 of 349, Decision 0 of 218. Uncompromised Travel's review of Red Savannah.
76TauckPlans trips1 of 686 under 1%
Tauck was named in 1 of 686 answers (under 1%): first choice in 0, recommended in a further 1 and named without a recommendation in 0.
By stage: Awareness 0 of 118, Consideration 0 of 349, Decision 1 of 219. Uncompromised Travel's review of Tauck.
No company on the list matches that name. Either it was not named in any of the 687 answers on 6 October 2026, or it is not one of the 81 companies tracked. Uncompromised Travel will send any safari company its own reading, free, within 3 business days: richard@uncompromised.travel.
A question that names a company is left out of that company's own count, which is why the totals differ slightly from one company to the next.
Which safari company does ChatGPT pick first?
Wilderness was ChatGPT's first choice in 48 answers on 6 October 2026, more than any other safari company, followed by Singita (35), Micato Safaris (30), Asilia Africa (27), andBeyond (21) and Go2Africa (17). Being named often and being picked first are different things. andBeyond was named in 183 answers and picked first in 21 of them (11%). Micato Safaris was named in 85 and picked first in 30 (35%).
The chart shows the 26 companies named in 15 or more answers. Further right means named more often; higher means picked first more often when named. Point at a mark, or tab to it, for the figures.
- Owns camps or lodges
- Plans trips
First choice most often: the top 12
Answers where the company was ChatGPT's first choice, out of the answers that named it.
- Wilderness48 of 217 (22%)
- Singita35 of 143 (24%)
- Micato Safaris30 of 85 (35%)
- Asilia Africa27 of 111 (24%)
- andBeyond21 of 183 (11%)
- Go2Africa17 of 60 (28%)
- Expert Africa13 of 40 (32%)
- Abercrombie & Kent11 of 88 (12%)
- Great Plains Conservation11 of 88 (12%)
- Nomad Tanzania9 of 44 (20%)
- Natural Selection8 of 70 (11%)
- Robin Pope Safaris8 of 23 (35%)
When does ChatGPT start naming safari companies?
ChatGPT names safari companies once the question asks for one. In 118 answers to general safari questions, 13 of the 81 tracked companies appeared at all. In 349 answers to questions asking which company is best, 74 did. The three stages are the standard marketing funnel: Awareness, Consideration and Decision.
Awareness
General questions about safaris
118answers
“How do I choose a luxury safari operator for a private trip?”
13 of 81 tracked companies were named at this stage.
Companies named most
- Wilderness9 of 118
- andBeyond2 of 118
- Singita2 of 118
- Great Plains Conservation2 of 118
- Sabi Sabi2 of 118
Websites cited most
- safaribookings.com10 of 118
- botswanatourism.co.bw8 of 118
- africansafarimag.com7 of 118
- travel.africageographic.com7 of 118
- go2africa.com7 of 118
Consideration
Which company is best for a place, a traveller or a need
349answers
“Which safari company is best for a first safari in Botswana?”
74 of 81 tracked companies were named at this stage.
Companies named most
- Wilderness156 of 349
- andBeyond136 of 349
- Singita98 of 349
- Asilia Africa88 of 349
- Great Plains Conservation66 of 349
Websites cited most
- uncompromised.travel122 of 349
- safaribookings.com61 of 349
- africansafarimag.com58 of 349
- andbeyond.com54 of 349
- wildernessdestinations.com46 of 349
Decision
Questions about named companies, including head-to-head comparisons
220answers
“Is Micato Safaris worth the money?”
36 of 81 tracked companies were brought into answers about other companies.
Companies named most
- Wilderness52 of 204
- andBeyond45 of 200
- Singita43 of 208
- Abercrombie & Kent26 of 210
- Micato Safaris25 of 204
Websites cited most
- uncompromised.travel46 of 220
- trustpilot.com35 of 220
- safaribookings.com26 of 220
- andbeyond.com24 of 220
- africansafarimag.com23 of 220
Which safari company does ChatGPT pick for each kind of trip?
Across 34 core questions on 6 October 2026, ChatGPT's first choice was Micato Safaris on 7, Wilderness on 6, Go2Africa on 4 and Singita on 3. Micato Safaris was first choice on six of the seven traveller questions, including first safaris, families and travellers over 70. Wilderness was first choice on four of the eight destination questions: the Okavango Delta, Rwanda, Namibia and Zimbabwe.
Core questions are the ones a safari company would itself name as questions it wants to win. None of them mentions a company. 34 of the 40 on the fixed list had been asked by 6 October 2026.
34 questions.
Which safari operators are considered the benchmark for the industry?Overall question
First choice: Singita
Also recommended: Wilderness, Great Plains Conservation and andBeyond.
Named without a recommendation: Abercrombie & Kent, Asilia Africa, Robin Pope Safaris, African Bush Camps, Micato Safaris and Natural Selection.
Websites cited: peterssignature.com, uncompromised.travel, worldtravelawards.com.
Which safari operators have the best customer service?Overall question
First choice: Go2Africa
Also recommended: Wilderness, Asilia Africa, Micato Safaris and Yellow Zebra Safaris.
Named without a recommendation: andBeyond and Singita.
Websites cited: trustpilot.com, uncompromised.travel.
Which are the highest rated African safari operators?Overall question
First choice: Go2Africa
Also recommended: Wilderness, Asilia Africa, Expert Africa, Micato Safaris and Yellow Zebra Safaris.
Named without a recommendation: Safari Consultants, andBeyond, African Bush Camps, African Portfolio and African Travel Inc.
Websites cited: uncompromised.travel, cntraveler.com, trustpilot.com, tripadvisor.com.
Which safari operators are most often recommended?Overall question
No single first choice
Recommended: Wilderness, Travel Beyond, Asilia Africa, Micato Safaris, Great Plains Conservation, andBeyond and Nomad Tanzania.
Websites cited: travelandleisure.com, reddit.com, fisheaglesafaris.com.
Which safari operators are the most trusted?Overall question
First choice: Wilderness
Also recommended: Abercrombie & Kent, Asilia Africa, Micato Safaris, Great Plains Conservation, andBeyond, Singita and Natural Selection.
Websites cited: africansafarimag.com, uncompromised.travel, worldtravelawards.com.
Which safari operators give the best value for money?Overall question
First choice: Jocky Tours & Safaris
Also recommended: Suricata Safaris.
Websites cited: safarifind.com, expedreview.com, africansafarimag.com, valleysafaris.com.
Which are the best luxury tailor-made safari operators?Overall question
First choice: Go2Africa
Also recommended: Wilderness, Abercrombie & Kent, Expert Africa, Micato Safaris, andBeyond, Yellow Zebra Safaris, Singita and Roar Africa.
Websites cited: yellowzebrasafaris.com, africansafarimag.com, uncompromised.travel, worldtravelawards.com.
Which are the best African safari tour companies?Overall question
First choice: Micato Safaris
Also recommended: Wilderness, Abercrombie & Kent, Asilia Africa, andBeyond, African Travel Inc and Go2Africa.
Named without a recommendation: African Bush Camps, Yellow Zebra Safaris, Natural Selection and Natural Habitat Adventures.
Websites cited: worldtravelawards.com, africansafarimag.com, abercrombiekent.com, africantravelinc.com.
Which safari companies are the most reputable?Overall question
First choice: Singita
Also recommended: Wilderness, Asilia Africa, African Bush Camps, Great Plains Conservation and andBeyond.
Named without a recommendation: Abercrombie & Kent, Micato Safaris, Yellow Zebra Safaris and Go2Africa.
Websites cited: africansafarimag.com, uncompromised.travel, worldtravelawards.com.
Which safari operators have the best customer reviews?Overall question
No single first choice
Recommended: MoAfrika Tours, Suricata Safaris, Micato Safaris, Yellow Zebra Safaris and Go2Africa.
Named without a recommendation: Axis Africa.
Websites cited: uncompromised.travel, safaribookings.com.
Which companies are best for a multi-country African safari?Destination question
First choice: Go2Africa
Also recommended: Rhino Africa, Expert Africa, Wilderness and Singita.
Named without a recommendation: Timbuktu Travel, Abercrombie & Kent, Micato Safaris, Yellow Zebra Safaris and Stanley Safaris.
Websites cited: yellowzebrasafaris.com, africansafarimag.com, uncompromised.travel, abercrombiekent.com.
Which company is best for the Great Migration in the Serengeti?Destination question
First choice: Asilia Africa
Also recommended: andBeyond and Nomad Tanzania.
Websites cited: asiliaafrica.com, africansafarimag.com.
Which safari companies are best for the Okavango Delta?Destination question
First choice: Wilderness
Also recommended: Great Plains Conservation, andBeyond, Natural Selection and Ker & Downey.
Websites cited: africansafarimag.com, uncompromised.travel.
Who are the best luxury safari operators for Rwanda?Destination question
First choice: Wilderness
Also recommended: Abercrombie & Kent, Micato Safaris and Singita.
Websites cited: micato.com, gorillatrekkingrwanda.travel, uncompromised.travel, kisimenti.com.
Who are the best luxury safari operators for Uganda?Destination question
No single first choice
Named without a recommendation: Abercrombie & Kent and Sanctuary Retreats.
Websites cited: lodgesofuganda.com.
Who are the best luxury safari operators for Namibia?Destination question
First choice: Wilderness
Also recommended: Micato Safaris, andBeyond, Yellow Zebra Safaris, Audley Travel, Go2Africa, Natural Selection and Scott Dunn.
Websites cited: wildwonderfulworld.com, uncompromised.travel, agents.ultimatesafaris.na.
Who are the best luxury safari operators for Zambia?Destination question
First choice: Time + Tide
Also recommended: Wilderness, Robin Pope Safaris, African Bush Camps, Remote Africa Safaris and Chiawa Safaris.
Websites cited: timeandtideafrica.com, chiawa.com, stanley-safaris.com, robinpopesafaris.net.
Who are the best luxury safari operators for Zimbabwe?Destination question
First choice: Wilderness
Also recommended: African Bush Camps, Great Plains Conservation, Singita and Machaba Safaris.
Websites cited: safaridispatch.com, zimembassyinfo.com, southerndestinations.com, expertafrica.com.
Which luxury safari operator is best for a first safari?Traveller question
First choice: Micato Safaris
Also recommended: Wilderness, Abercrombie & Kent and andBeyond.
Websites cited: andbeyond.com, uncompromised.travel, worldtravelawards.com, guide.expeditionbucketlist.com.
Which are the best luxury safari holiday companies for UK travellers?Traveller question
First choice: Abercrombie & Kent
Also recommended: Expert Africa, Yellow Zebra Safaris, Audley Travel, Go2Africa and Scott Dunn.
Named without a recommendation: Wilderness, Asilia Africa, andBeyond and Singita.
Websites cited: trailfinders.com, africansafarimag.com, abercrombiekent.com, scottdunn.com.
Which luxury African safari companies are best for family holidays?Traveller question
First choice: Micato Safaris
Also recommended: Wilderness, African Bush Camps, Great Plains Conservation, andBeyond and Singita.
Websites cited: micato.com, uncompromised.travel, greatplainsconservation.com.
Which safari operators are best for travellers from the United States?Traveller question
First choice: Micato Safaris
Also recommended: Wilderness, Abercrombie & Kent, Asilia Africa, Natural Habitat Adventures, African Bush Camps, andBeyond and Go2Africa.
Named without a recommendation: Singita.
Websites cited: africa.com, nathab.com, uncompromised.travel.
Which safari company is best for travellers over 70?Traveller question
First choice: Micato Safaris
Also recommended: andBeyond, Yellow Zebra Safaris and Go2Africa.
Websites cited: yellowzebrasafaris.com, go2africa.com, beyondtheplainssafaris.com, privatetourscapetown.com.
Which safari operators are best for a multi-generational family trip with grandparents and grandchildren?Traveller question
First choice: Micato Safaris
Also recommended: Wilderness, Abercrombie & Kent and andBeyond.
Named without a recommendation: Yellow Zebra Safaris, Go2Africa and Natural Selection.
Websites cited: micato.com, africansafarimag.com, abercrombiekent.com, andbeyond.com.
Which safari operators are best for families with teenagers?Traveller question
First choice: Micato Safaris
Also recommended: Abercrombie & Kent, Yellow Zebra Safaris and Go2Africa.
Named without a recommendation: Discover Africa.
Websites cited: africatravel.com, onlyonesafaris.com, uncompromised.travel, discoverafrica.com.
Which safari operators are the most transparent about their prices?Need question
No single first choice
Recommended: Wilderness, Asilia Africa, Yellow Zebra Safaris, Singita, Go2Africa and Natural Selection.
Websites cited: safaris-tanzania.com, uncompromised.travel.
Which safari operators have the best quality camps and lodges?Need question
First choice: Singita
Also recommended: Wilderness, Asilia Africa, Great Plains Conservation and andBeyond.
Websites cited: singita.com, andbeyond.com, uncompromised.travel, greatplainsconservation.com.
Which luxury safari operators are best for wildlife photography trips?Need question
First choice: Great Plains Conservation
Also recommended: Wilderness, Asilia Africa, Singita and Natural Selection.
Websites cited: asiliaafrica.com, singita.com, uncompromised.travel, greatplainsconservation.com.
Which safari operators have the best safety record?Need question
First choice: Wilderness
Also recommended: Asilia Africa, andBeyond and Singita.
Websites cited: asiliaafrica.com, atta.travel, thetimes.co.uk, uncompromised.travel.
Which safari operators have the most flexible deposit, payment and refund terms?Need question
First choice: Original Travel
Also recommended: Asilia Africa, Red Savannah, Audley Travel, Natural Selection and Cazenove+Loyd.
Named without a recommendation: Singita.
Websites cited: originaltravel.co.uk, asiliaafrica.com, assets.ctfassets.net, naturalselection.travel.
Which safari operators do the most for conservation?Need question
First choice: Great Plains Conservation
Also recommended: Wilderness, Asilia Africa, andBeyond and Singita.
Websites cited: asiliaafrica.com, singita.com, uncompromised.travel, greatplainsconservation.com.
Which luxury safari operators run private guided safaris in Kenya and Tanzania?Need question
First choice: Abercrombie & Kent
Also recommended: Micato Safaris.
Websites cited: micato.com, safaritravelplus.com, abercrombiekent.com, wildtouchafrica.com.
Which company is best for gorilla trekking in Rwanda?Need question
First choice: Mist Rwanda Safaris
Also recommended: Universal Ventures Rwanda.
Websites cited: none.
Which company is best for a safari and Zanzibar beach trip?Need question
No single first choice
Recommended: Intrepid Travel.
Websites cited: safaris-tanzania.com, tourradar.com, safaribookings.com.
Which websites does ChatGPT cite for safari questions?
Safari and tour companies' own websites made up most of what ChatGPT cited: 406 of the 714 citations among the 25 most cited sites at the Consideration stage (57%). The most cited single website at that stage was uncompromised.travel, in 122 of 349 answers, followed by SafariBookings (61), African Safari Magazine (58), andBeyond (54) and Wilderness (46). Review platforms carry more weight once a buyer asks about a named company: Trustpilot was cited in 35 of 220 Decision answers, against 8 of 349 at Consideration.
Uncompromised Travel publishes this report and is also one of the websites counted in it. The counts are produced the same way for every site.
Consideration stage: websites cited in 349 answers
Where the 714 citations among the 25 most cited websites went, by kind of site:
- uncompromised.travel: 122 (17%)
- A company's own site: 406 (57%)
- Reviews and listings: 107 (15%)
- Publisher: 58 (8%)
- Awards body: 13 (2%)
- Other: 8 (1%)
- 1uncompromised.travelThis site122 of 349
- 2safaribookings.comReviews and listings61 of 349
- 3africansafarimag.comPublisher58 of 349
- 4andbeyond.comA company's own site54 of 349
- 5wildernessdestinations.comA company's own site46 of 349
- 6asiliaafrica.comA company's own site44 of 349
- 7naturalselection.travelA company's own site40 of 349
- 8expertafrica.comA company's own site30 of 349
- 9singita.comA company's own site30 of 349
- 10abercrombiekent.comA company's own site30 of 349
- 11micato.comA company's own site28 of 349
- 12privatetourscapetown.comA company's own site20 of 349
- 13greatplainsconservation.comA company's own site18 of 349
- 14tripadvisor.comReviews and listings17 of 349
- 15safari.comReviews and listings14 of 349
Decision stage: websites cited in 220 answers
Where the 384 citations among the 25 most cited websites went, by kind of site:
- uncompromised.travel: 46 (12%)
- A company's own site: 202 (53%)
- Reviews and listings: 106 (28%)
- Publisher: 23 (6%)
- Other: 7 (2%)
- 1uncompromised.travelThis site46 of 220
- 2trustpilot.comReviews and listings35 of 220
- 3safaribookings.comReviews and listings26 of 220
- 4andbeyond.comA company's own site24 of 220
- 5africansafarimag.comPublisher23 of 220
- 6micato.comA company's own site21 of 220
- 7tripadvisor.comReviews and listings20 of 220
- 8extraordinaryjourneys.comA company's own site17 of 220
- 9travelstride.comReviews and listings16 of 220
- 10abercrombiekent.comA company's own site15 of 220
- 11wildernessdestinations.comA company's own site15 of 220
- 12scottdunn.comA company's own site15 of 220
- 13singita.comA company's own site14 of 220
- 14go2africa.comA company's own site10 of 220
- 15asiliaafrica.comA company's own site10 of 220
Awareness stage: websites cited in 118 answers
Where the 123 citations among the 25 most cited websites went, by kind of site:
- uncompromised.travel: 4 (3%)
- A company's own site: 35 (28%)
- Reviews and listings: 10 (8%)
- Publisher: 10 (8%)
- Government, park or tourism board: 43 (35%)
- Other: 21 (17%)
- 1safaribookings.comReviews and listings10 of 118
- 2botswanatourism.co.bwGovernment, park or tourism board8 of 118
- 3africansafarimag.comPublisher7 of 118
- 4travel.africageographic.comA company's own site7 of 118
- 5go2africa.comA company's own site7 of 118
- 6hotelinfo.comOther6 of 118
- 7visitrwanda.comGovernment, park or tourism board5 of 118
- 8ugandawildlife.orgGovernment, park or tourism board5 of 118
- 9wildernessdestinations.comA company's own site5 of 118
- 10safarilingo.comOther5 of 118
- 11tanzaniaparks.go.tzGovernment, park or tourism board5 of 118
- 12discoverafrica.comA company's own site5 of 118
- 13sanparks.orgGovernment, park or tourism board5 of 118
- 14safaris-tanzania.comA company's own site4 of 118
- 15tourkenya.go.keGovernment, park or tourism board4 of 118
Core questions: websites cited in 34 answers
Where the 79 citations among the 16 most cited websites went, by kind of site:
- uncompromised.travel: 22 (28%)
- A company's own site: 37 (47%)
- Reviews and listings: 4 (5%)
- Publisher: 10 (13%)
- Awards body: 6 (8%)
- 1uncompromised.travelThis site22 of 34
- 2africansafarimag.comPublisher10 of 34
- 3worldtravelawards.comAwards body6 of 34
- 4asiliaafrica.comA company's own site5 of 34
- 5abercrombiekent.comA company's own site5 of 34
- 6andbeyond.comA company's own site4 of 34
- 7greatplainsconservation.comA company's own site4 of 34
- 8micato.comA company's own site4 of 34
- 9singita.comA company's own site3 of 34
- 10wildernessdestinations.comA company's own site3 of 34
- 11yellowzebrasafaris.comA company's own site3 of 34
- 12safaris-tanzania.comA company's own site2 of 34
- 13safaribookings.comReviews and listings2 of 34
- 14trustpilot.comReviews and listings2 of 34
- 15naturalselection.travelA company's own site2 of 34
Each list shows the 15 most cited websites at that stage. A count is the number of answers that cited the site.
For safari companies: see your own reading
This report shows one day across the whole safari market. Uncompromised Travel can show one company in detail:
- where ChatGPT names you, and where it names someone else
- the words it uses about you, and whether they are accurate
- whose pages it reads before it answers
The first reading is free and takes 3 business days.
How was this measured?
Uncompromised Travel asked ChatGPT a fixed list of safari questions on 6 October 2026, from the United States with web search on, and recorded 687 answers: every company named, how it was treated, and every website cited.
- The questions. Written the way a buyer asks them. Some are real search queries and the rest are variations on them. A question is never reworded once it has been asked.
- Three stages. Awareness: general questions about safaris (118 answers). Consideration: which company is best for a place, a traveller or a need (349). Decision: questions about named companies, including head-to-head comparisons (220).
- Named, recommended, first choice. Named means the company appears in the answer. Recommended means ChatGPT puts it forward as an option. First choice means ChatGPT ranks it top or calls it the best pick. Every first choice is also counted as recommended and as named.
- Each company's total. A question that names a company is left out of that company's own count. Wilderness is counted over 671 answers and Elewana Collection over 687.
- The companies. 81 safari companies are tracked. The 76 that were named are listed. The five that were not named are not listed.
- Kind of company. "Owns camps or lodges" and "plans trips" are Uncompromised Travel's own classification. A company that does both is listed by its main business.
- Limits. One day, one answer per question. ChatGPT's answers change from one run to the next, so a gap of a few answers between two companies means little. The answers were read by software and have not yet been checked line by line by hand. One name on the list, Travel Beyond, is also an everyday phrase. The reading is from the United States and covers ChatGPT only.
- Why it is called Q3. This is the Q3 2026 edition, taken six days after the quarter closed. The same questions are now asked every day, and the Q4 2026 edition will draw on that daily record.
Cite this report
Uncompromised Travel (2026). What ChatGPT tells safari buyers: Q3 2026. Reading of 6 October 2026. https://uncompromised.travel/data/safari-chatgpt-report-q3-2026
Figures may be quoted with a link to this page.
Safari companies in ChatGPT: the questions people ask
Which safari company does ChatGPT recommend most often?
On 6 October 2026, ChatGPT recommended Wilderness in 163 of 671 answers to safari buyers' questions, more than any other safari company. andBeyond was recommended in 144 answers, Singita in 105, Asilia Africa in 96 and Micato Safaris in 80. The figures come from Uncompromised Travel's Q3 2026 reading of 687 ChatGPT answers.
Which safari company is ChatGPT's first choice?
Wilderness was ChatGPT's first choice in 48 answers on 6 October 2026, followed by Singita (35), Micato Safaris (30), Asilia Africa (27), andBeyond (21) and Go2Africa (17). Micato Safaris had the highest rate among the most named companies: it was first choice in 30 of the 85 answers that named it.
Which safari trip planners does ChatGPT name most often?
Among companies that plan safaris and do not mainly own camps, Abercrombie & Kent was named in 88 answers on 6 October 2026, Micato Safaris in 85, Go2Africa in 60, Yellow Zebra Safaris in 55 and Expert Africa in 40. Companies that own camps or lodges were named more often overall: 1,198 times against 560 for trip planners.
Does ChatGPT name safari companies when asked a general safari question?
Rarely. In 118 answers to general questions, such as how much a safari costs or how to choose an operator, only 13 of the 81 safari companies tracked were named at all, and the most named, Wilderness, appeared in 9. Company names arrive when the question asks which company is best: 74 of the 81 were named across 349 answers of that kind.
Which safari company does ChatGPT recommend for a first safari or a family safari?
Micato Safaris. On 6 October 2026 it was ChatGPT's first choice for a first safari, for family holidays, for families with teenagers, for a multi-generational trip, for travellers over 70 and for travellers from the United States. Abercrombie & Kent was first choice for travellers from the UK.
Which websites does ChatGPT cite when answering safari questions?
Mostly safari and tour companies' own websites: 406 of the 714 citations among the 25 most cited sites at the Consideration stage on 6 October 2026. The most cited single site was uncompromised.travel, in 172 of all 687 answers. At the Consideration stage SafariBookings was cited in 61 of 349 answers and African Safari Magazine in 58. Trustpilot was cited in 35 of 220 answers about named companies.
How many safari companies does ChatGPT mention?
76 of the 81 safari companies tracked by Uncompromised Travel were named at least once in 687 ChatGPT answers on 6 October 2026. Four of them, Wilderness, andBeyond, Singita and Asilia Africa, accounted for 654 of the 1,758 namings, or 37%.
Does this report cover Copilot, Gemini or Google?
No. The Q3 2026 edition covers ChatGPT only, asked from the United States with web search on. Each question was asked once on 6 October 2026, and ChatGPT's answers vary from one run to the next.
How can a safari company see its own figures?
Open the company's row in the list on this page. For a fuller reading, covering the questions that matter to one company, the words ChatGPT uses about it and the pages it cites, email richard@uncompromised.travel. The first reading is free and takes 3 business days.
Read next
- Luxury safari operator index 2026: the operators assessed on this site
- Safari planner index 2026: the companies that plan and book safaris
- What travellers ask AI in 2026: the questions behind a report like this one
- Uncompromised Travel data: every report and dataset in one place