For PR and AI Visibility Agencies: How to Put a Client on the Pages AI Assistants Cite

Uncompromised Travel publishes independent, scored indexes of luxury travel companies, and AI assistants cite those pages when a buyer asks who to book with. An agency can put a client through the same assessment as everyone else, buy a labelled placement beside the result, and receive a dated before-and-after reading on the twenty questions that client's buyers actually ask. This page sets out what we assess, what an agency can buy for a client, how the agency rate works, and the rules that do not move. The score is never for sale. Everything else on this page can be.

Verified 25 September 2026 · Bing AI Performance export to 21 September 2026 · terms as applied to current partners

Why an agency would work with us

Every client now asks its agency the same question, how do we get into the AI answer, and the honest reply is that the answer is built from third-party pages the brand does not control. When someone asks an assistant who the best safari operator is, or which jet card to buy, the assistant quotes a handful of independent comparisons and names the companies on them. In the ninety days to 21 September 2026, Bing's AI Performance report recorded 290,720 citations of uncompromised.travel pages in Copilot and Bing AI answers, across 417 pages. Those pages are the ones where a client either appears, beside the household names, or does not.

A brand's own site, its advertising and its press coverage cannot change what a third-party comparison says. That is the gap an agency is asked to close and cannot close from the inside. We are the third-party page. Our job is to assess the client on the same published rubric as its competitors, publish the record, and, where the client pays, give it a labelled place to say more. The brand page describes the same offer from the company's side.

What we assess

We score luxury travel companies against a published rubric, category by category, from primary sources, with every fact dated and linked. The rubric and the pass mark are fixed before the data comes in. Prices are added as new observations, never written over old ones. Each category has an index page, and the larger companies have their own record page. The table lists the categories most agencies represent and where their clients would sit.

Assessment is free and the same for everyone. If a client is not yet on an index, we assess it at no charge and publish the record whether or not anyone pays. If a client is already there, the record is where it stands today; the agency can read it before writing to us. The method, sources and correction policy are on the how we work page, and the data page shows what the assistants are asking.

What an agency can buy for a client

Three things, all labelled, none of which touches the score: a labelled partner module beside the client's entry, presence on the related pages in its category, and the quarterly reading that shows the client what changed. The tiers below are per client, per twelve months, flat. The rate card is sent with the first reply, and the agency rate is applied from the third client placed in any twelve months.

What the client supplies: a logo, landing URLs with its own tracking, a description of 40 to 60 words in its own words, current pricing, and images we may use. The baseline reading is taken before anything goes live. A module is live within five working days of assets, Partner within ten, Partner Plus within three weeks. The module, the record and the pieces stay up after the term; only the featured position lapses.

The rules, and why each one exists

The business rests on one asset, the assistant and the reader believing the score, so the rules below apply to every client, every agency and every fee, and they are printed here so no one has to ask.

• 1. The score is not for sale. A paying client's score is set by the same rubric and the same process as everyone else's. Why: the moment one score moves for money, every score on the site is worth less, and so is every placement.
• 2. Every paid element is labelled. The module says partner. The link carries rel sponsored. Nothing paid ships without the label. Why: disclosure is what lets paid and editorial sit on the same page.
• 3. We do not sell links. No mentions, guest posts, sponsored articles, or anything priced per link, and no "mention only" deals. Why: a link is what an assistant ignores. Presence in the answer is what it quotes.
• 4. Errors are corrected whichever way they cut. Including against a paying client, and including a correction that lowers a score. Why: it is the behaviour that makes rule 1 believable.
• 5. We assess first, and we can decline. A client outside a category we cover, or one that will not supply the facts the rubric needs, is not placed. Why: a placement beside a record with no evidence is advertising, and the assistants treat it as such.
• 6. One rate card, one discount. Fees are flat and per client. The agency rate, from the third client in any twelve months, is the only discount there is, for anyone. Why: one ladder is fair to every client an agency has already placed, and it ends the negotiation before it starts.
• 7. A named budget holder on the client side. We sell to brand budgets, not to media budgets priced per click or per sale. Why: per-click and per-sale buyers never convert, and the weeks spent on them erode the price for everyone else.
• 8. The agency keeps the relationship. We bill the agency or the client as the agency prefers, copy the agency on every reading, and do not go around an agency to a client it has introduced. Why: the agency is the reason that client is here.

How it works

Five steps, from a client list to a quarterly reading, with the free assessment in the middle and a written check before anyone commits.

1. Send the client list. Company names, websites, the category each sits in, and the three or four questions each client would most like to be named in. Write to richard@uncompromised.travel.
2. We check every client against the indexes and reply in writing within five working days. Each client comes back as one of three things: already assessed, with a link to where it stands; not yet assessed, with the rubric it will be scored on; or not a fit, with the reason. The rate card comes with this reply, so the agency can qualify the budget before any proposal is written.
3. Assessment, free, on the published rubric. We score from primary sources, the company's own terms, prices and filings first, and publish the record with every fact dated and linked. The client is invited to correct any sourced fact; corrections are usually live within a week.
4. Placement, once the tier is agreed and the first payment has landed. The agency supplies the assets listed above. The labelled module goes live beside the client's entry, and the Partner and Partner Plus pieces follow on the timetable in the tier.
5. Reading. Twenty questions, four assistants, before go-live and then every quarter. The agency receives the file, with dated screenshots, and can put it in front of the client's budget holder unedited.

Agency terms at a glance

The terms below are the ones applied to current partners; the fee ladder itself is sent with the written check in step two.

Who this is not for

Link desks, per-link budgets and "mention only" requests, because what they buy is not what we sell, and the answer is a polite no. If a request arrives priced per link, per post or per click, or asks for a mention without an assessment, it is declined without a counter. Affiliate and cost-per-sale proposals are converted to a placement conversation or declined. An agency whose clients sit outside the categories above is welcome to ask; we will say plainly whether there is a page for them.

AI visibility agencies and tools are a different case. Most of them tune a brand's own site and measure the result. That work finds the gap, the questions the client is absent from, and cannot fill it, because the assistant is quoting a third party. We are the third party. An AI visibility agency can introduce a client for the referral fee, or place the client at the agency rate under the same rules as a PR agency. We ask first what the agency sells and to whom, and we do not take on agencies whose product is links. Our own comparison of the tools is on the AI visibility tools page.