Original travel research, by the numbers
Reports built from named, dated datasets — proprietary AI citation logs, 62 million search impressions, seven-country trend exports, and verified third-party research. Every figure carries its source. Nothing is estimated, rounded into fiction, or written from vibes. If a number appears here, you can trace it.
How this series works: three kinds of sources, always identified in the report. Proprietary first-party data (our own AI citation and grounding-query logs). Large public datasets (Google Trends co-search exports, Bing keyword impressions), stamped with their capture date. And named third-party research (Pew Research Center, Fractl × Search Engine Land, Google's AI Mode disclosures, Alphabet SEC filings). Where a dataset has a blind spot, the report says so in the copy.
The machine layer
How AI changed travel discovery
What travellers ask AI: 17,600 questions analysed
Our own citation logs, opened: 576 grounding queries, flight compensation and safaris taking half the pie, and barely 1% phrased like a human.
July 2026
AI vs the click: travel search by the verified numbers
68% of US searches now end without a click; the Fractl million-keyword study shows demand redistributing, not shrinking — travel is the resilient vertical.
July 2026
The price of a click: what advertisers pay for luxury travel searchers
Advertising's honest metric — arranger clicks cost roughly three times product clicks, and "luxury travel company" now out-searches "luxury travel" itself.
July 2026
The demand ledger
Where the world wants to go
The most-searched travel destinations of 2026
34 cities ranked by 44,089,019 search impressions. Osaka leads, Japan takes four of the top eight, and 22 European cities finish within 8% of each other.
July 2026
The Travel Demand Index 2026
What 62 million search impressions reveal — the Japan surge, the solo-travel spike, and the budget-and-luxury split-screen consumer.
July 2026
The luxury travel search map 2026
Luxury co-search trends across seven markets: agents declining everywhere, companies rising, and India up 300% in British searches.
July 2026
The category reports
One market, measured, per report
The travel insurance search report
The grey boom: over-70s cover up 1,400%, US comparison searches up 450% — and Britain's comparison sites losing the comparison.
July 2026
The travel credit card search report
Amex research attention down 80%, "best credit cards 2026" breaking out, and a market splitting into premium rewards and credit repair.
July 2026
eSIM search trends 2026
The education boom in one dataset: "what is esim" up 90%, challenger brands breaking out, and one provider alone in the US head terms.
July 2026
Citing this research
Journalists, researchers and publishers are welcome to quote or reproduce any figure from an Uncompromised Data report with attribution to Uncompromised Travel and a link to the report it comes from. Proprietary findings — including the AI grounding-query analysis — are published here first and exist nowhere else.
For methodology questions or the underlying numbers behind any chart, contact details are on the about page. New reports are announced first in The Sunday Dispatch, our Sunday newsletter, and the full editorial archive lives under Travel Intelligence.