Scott Dunn scores 93 out of 100 and no other company scored above 56. That gap is not a judgement on the trips — it is that Scott Dunn is the only operator in this field which publishes a family policy at all. It states childcare from four months, four named age bands and dedicated clubs at named resorts; Micato Safaris, Original Travel, Black Tomato, Butterfield and Robinson and Thomson Safaris publish no minimum age between them. Families are the highest-ticket segment in luxury travel, four to eight people at five figures each, and it is the segment where the least is written down. The index says what decides each score; the criteria, the one published age structure and the full breakdown follow.
| # | Operator · base and protection | What decides it | Score |
|---|---|---|---|
| 1 | Scott DunnLondon · ATOL and ABTOT | The only company in the field that publishes an actual family policy: Explorers kids’ clubs with childcare from four months, four named age bands, ski childcare, and named club resorts — plus published from-prices and a stated 24/7 in-country team | 93 |
| 2 | Micato SafarisNew York · no scheme stated | Real in-trip support — a personal Safari Director on every trip and a 24-hour concierge team — and published safari prices, undercut by no minimum ages, no childcare and no financial protection scheme of any kind | 56 |
| 3 | Original TravelLondon · ABTA, ATOL and IATA | The strongest protection in the field, holding all three schemes, and a concierge service — against no published family policy, no minimum ages found at source and no prices at all | 49 |
| 4 | Black TomatoLondon and New York · ABTA and IATA | Strong trip design generally, but nothing published on minimum ages, childcare or family accommodation, no prices, and ATOL held only as an agent for Hays Tour Operating Ltd rather than directly | 47 |
| 5 | Butterfield & RobinsonToronto · TICO registered | Bike and walk trips in three formats, with pacing families can genuinely adjust, and both TICO registration numbers published — but no family content, no minimum ages and no prices found at source | 46 |
| 6 | Thomson SafarisWatertown, Massachusetts · no scheme stated | Names family safaris as a trip type and nothing else: no minimum ages, no childcare, no prices, no protection scheme, and no USTOA membership in the September 2026 directory | 38 |
| Criterion | Weight | What scores |
|---|---|---|
| Family policy | 25 | Published minimum ages, age-graded programmes, and a stated position on what each trip suits. A page that says ‘perfect for families’ and names no age scores nothing here. |
| Childcare and in-trip support | 20 | Childcare, nannies, dedicated family guides and stated support hours. A named programme with published age bands scores at the top; a personal guide or director on every trip scores well; an unspecified promise of attentiveness does not. |
| Family logistics | 20 | Interconnecting or family accommodation, private vehicles, and whether the pacing can be adjusted. Trip formats that let a family go at its own speed count. |
| Pricing transparency | 20 | What is published before an enquiry. Same weight and definition as every other index on this site, so scores stay comparable across the cluster. |
| Financial protection | 15 | ATOL, ABTA, ABTOT, IATA, TICO or USTOA, read on the company’s own site or the scheme’s register. Protection held indirectly, as an agent for another operator’s licence, scores below protection held directly. |
The divergence from the safari planner index and the Japan index, stated so the cluster reads together: the forty-five points those pages give to depth and trip design are re-cut here into family policy and childcare. A family booking is not decided on how many countries a company covers. It is decided on whether they will take a three-year-old and what happens to that child between breakfast and dinner.
| Group | Published age range |
|---|---|
| Globetrotters | 4 months – 2 years |
| Adventurers | 3 – 4 years |
| Voyagers | 5 – 7 years |
| Pioneers | 8 – 11 years |
Alongside the bands, Scott Dunn publishes named club resorts and a separate ski-childcare programme, and states a dedicated 24/7 in-country support team on its trips. That combination is why it takes 25 of 25 on policy and 20 of 20 on childcare, and it is worth being precise about what it means: a parent can establish, before speaking to anyone, whether the company will take their child and roughly what the week will look like. On this page, that is the whole game.

Micato is the clearest illustration of the split between capability and documentation. It puts a personal Safari Director on every trip and runs a 24-hour concierge team, which is genuine in-trip support and scores as such at 15 of 20. It also publishes classic safari prices from $20,700 to $45,100 and above per person. But its family page states no minimum age, no childcare and no family-specific price, and the company states no financial protection scheme anywhere, nor does it appear in the USTOA Active Member directory. That is 44 points lost, and almost none of it is about the safaris.
Butterfield and Robinson is the case that most rewards a caveat. Its trips run in three formats — small group, bespoke and self-guided — and bike-and-walk pacing is the most naturally family-adjustable structure in this whole cluster. It also publishes both TICO registration numbers, which is more than most. It scores 46 because no family content, no minimum age and no price could be found at source, not because the trips are unsuited to families. The same caution applies to Black Tomato and Original Travel, the latter holding the strongest protection stack here — ABTA, ATOL and IATA together — while publishing nothing else this page measures.
Two practical consequences. First, accommodation: interconnecting rooms, a villa or a private house does more for a multigenerational week than any upgrade in hotel tier, and it is worth leading the enquiry with. Plum Guide (affiliate link) vets whole properties individually rather than listing everything, and Booking.com (affiliate link) carries the widest interconnecting-room inventory when a hotel is the answer. Second, transport: a private vehicle for the whole group removes the daily negotiation entirely, and pre-booked transfers remove the worst hour of any family trip — GetTransfer (affiliate link) fixes those before you fly. For the days when the group wants to split, GetYourGuide (affiliate link) covers what the teenagers and the grandparents can do separately, and TourRadar (affiliate link) lists multi-day family departures across operators. The wider destination question is in our best family travel destinations, and the honeymoon-and-milestone end of the same planning problem is in our honeymoon guide.
| Operator | Family policy /25 | Childcare and support /20 | Family logistics /20 | Pricing transparency /20 | Financial protection /15 | Total |
|---|---|---|---|---|---|---|
| Scott Dunn | 25 | 20 | 17 | 18 | 13 | 93 |
| Micato Safaris | 10 | 15 | 12 | 15 | 4 | 56 |
| Original Travel | 8 | 10 | 10 | 6 | 15 | 49 |
| Black Tomato | 8 | 9 | 13 | 6 | 11 | 47 |
| Butterfield & Robinson | 8 | 8 | 13 | 6 | 11 | 46 |
| Thomson Safaris | 10 | 8 | 10 | 6 | 4 | 38 |
Re-scored quarterly. Every company on this page can move substantially by publishing things it almost certainly already knows: a minimum age, a childcare position, a from-price. Scott Dunn did not score 93 by being unusually generous; it scored 93 by writing its policy down. The wider fields these companies also appear in are scored on the safari planner index, the Japan index and the power rankings.
Abercrombie and Kent — unreadable for the third time in a week
abercrombiekent.com has now been checked three times in seven days, for three separate indexes, and returned page metadata with no body content each time. Not one criterion could be assessed at source, so it is not scored, on the same rule that kept Ponant off the expedition cruise index and Oku Japan off the Japan index. The one fact that could be verified came from elsewhere: Abercrombie and Kent USA appears in the USTOA Active Member directory, a member since 1980 — the strongest US-side protection position of any company across these indexes, and something the company gets no credit for anywhere on its own site.
Thomson Family Adventures — the brand is being folded in
familyadventures.com is now a redirect page announcing a domain transition to thomsonsafaris.com, stating that the company is “returning to our roots” in East Africa. The family brand is being consolidated into the safari brand, so this index scores the surviving entity, Thomson Safaris of Watertown, Massachusetts, which names family safaris as a trip type and publishes nothing else this page measures.
We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.
These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.
These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.
These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.
These cookies help us to better deliver marketing content and customized ads.