Expeditions · Tour operator records 2026
By Richard J. · written from ValenciaRecord score 71/100Verified 25 September 2026
Butterfield & Robinson scores 71/100 as a company record: the Toronto company founded in 1966 publishes biking and walking trips priced between USD 6,195 and USD 11,295 per person, puts its own guides on every guided trip, caps small groups at 16, and is protected by Ontario TICO registration only. Below: who runs the company, what trips cost and include, the protection, the guides, the review record and the gaps, each line sourced and dated.
Verified 25 September 2026 · butterfield.com trip, FAQ and contact pages · GLEIF · PAX News · Trustpilot and Travelstride · USTOA directory
Is this your company? Correct a fact. Butterfield & Robinson can correct any line of this record through the contact page. Corrections are logged with the previous value kept, and the score moves only if the evidence does.
Butterfield & Robinson scores 71 out of 100: strong on planning, pricing and reviews, and held back by support arrangements it does not publish and by protection that covers Ontario buyers only. It is not on our Power Rankings, where none of the twelve companies listed is a biking or walking specialist.
| Criterion | Points | Out of | Why |
|---|---|---|---|
| Planning depth | 21 | 25 | 26 named Experience Designers with destination tags, but no biographies stating where they have lived or worked (4 of 8). The founders' own 1966 trip through Europe is the company's origin (4 of 4). 63 countries (5 of 5). Itineraries name hotels, such as Belmond Grand Hotel Timeo in Taormina (5 of 5). Trading since 1966 (3 of 3). |
| On-the-ground cover | 5 | 20 | No 24-hour number; phone lines close at weekends (0 of 7). No office or employed staff in destinations stated beyond its guides (0 of 8). B&R guides lead the guided trips, with an average tenure of over eight years (5 of 5). |
| Pricing transparency | 18 | 20 | Seven priced trips (6 of 8). Inclusions listed on each trip page (5 of 5). US dollars with travel months (4 of 4). The terms page did not display its deposit and cancellation text to our reader, so that line is n/r; rescaled from 15 of 17. |
| Review evidence | 18 | 20 | Trustpilot 4.9 from 195 reviews (10 of 12). Travelstride 5 from 74 (4 of 4). Newest Trustpilot review 21 September 2026 (4 of 4). |
| Financial protection | 9 | 15 | Registered with Ontario's TICO, wholesale 1322989 and retail 1321983; not in the USTOA directory and no US seller-of-travel number found (9 of 15). |
| Total | 71 | 100 | Company record score, 25 September 2026. |
Butterfield & Robinson publishes the product in detail, from the hotels to the single supplement, and leaves the company itself undescribed: no owner, no terms our reader could open, no 24-hour line. For a North American buyer the protection point matters most, because TICO's compensation fund is built for Ontario customers.

The record holds 17 facts about Butterfield & Robinson, each with its source and grade. Grade A means the company's own site or terms; grade B means a registry, review platform, awarding body or major press. Every line was read on 25 September 2026 unless its source says otherwise.
| Attribute | Value | Source · grade |
|---|---|---|
| Company | Butterfield & Robinson Inc., Ontario; legal entity identifier 549300KGHJQYYYWJIP35 | GLEIF record · B |
| Head office | 400-251 Queens Quay East, 4th Floor, Toronto ON M5A 0X3 | Contact us · A |
| Founded | 1966, "with a few friends, a shared thirst for adventure, and (of course) a bottle of wine" | Our story · A |
| Founders | George Butterfield and Sidney Robinson | Our story · A |
| Owners | Not published | Our story · A; PAX News · B |
| Leadership | Mike Scarola, chief executive; Kristi Elborne, chief experience officer, and Alexander Green, chief marketing officer, both appointed in September 2025 | PAX News, 17 September 2025 · B |
| Phones and hours | North America 1 866 551 9090; Monday to Friday 9:00 to 19:00; closed Saturday and Sunday | Contact us · A |
| Guides | "B&R guides are the heart of the experience", average tenure over eight years; guide services listed on every guided trip | Small Group · A |
| Formats | Small Group (capped at 16, most departures 10 to 12), Bespoke (private) and Self-Guided | Small Group · A |
| Experience Designers | 26 named, with destination tags | Meet the designers · A |
| Countries | 63, counted from the places-to-go pages | Places to go · A |
| Prices | Seven trips priced between USD 6,195 and USD 11,295 per person | Trip pages · A |
| Single supplement | Applies for a room to yourself; for example USD 2,800 on Japan Walking and Hiking | FAQ · A; Japan trip · A |
| Booking terms | Terms page exists; deposit and cancellation text not displayed to our reader | Terms · A |
| Protection | TICO registered: wholesale 1322989, retail 1321983; not listed by USTOA | Site footer · A; USTOA directory · B |
| Reviews | Trustpilot 4.9 from 195 (claimed 2024); Travelstride 5 from 74, newest April 2020 | Trustpilot · B; Travelstride · B |
| Awards claimed | Travel + Leisure World's Best Awards 2025 and 2024; Skift Idea Awards 2025. Not confirmed at the awarding bodies | Press and awards · A |
Butterfield & Robinson Inc. of Toronto does not publish who owns it; George Butterfield and Sidney Robinson founded it in 1966, and its chief executive is Mike Scarola.
New appointments under Scarola were announced on 17 September 2025: Kristi Elborne in a newly created chief experience officer role, Alexander Green as chief marketing officer, arriving from the Canadian grocer Longo's, and Eimear Duggan and Christina Cain as senior directors of sales and trip design. The announcement came as the company marked its 60th anniversary with a redesigned website and a new "Around the World in 60 Days" collection. It did not say who owns the business.
Butterfield & Robinson prices its biking and walking trips between USD 6,195 per person for six days of self-guided cycling in Provence and USD 11,295 for eight days cycling in southern Japan. Prices below were read on 25 September 2026, per person, from, with the months the trip runs.
| Trip | Format | Days | From, per person | Months |
|---|---|---|---|---|
| Provence Self-Guided Biking | Self-Guided | 6 | USD 6,195 | May, June, September, October |
| Provence Biking | Small Group | 6 | USD 6,495 | May, June, September, October |
| Prosecco to Lake Garda Biking | Small Group | 6 | USD 7,595 | April, May, September, October |
| Sicily Walking and Hiking | Small Group | 6 | USD 8,495 | September, October |
| Peru Hiking | Small Group | 7 | USD 8,595 | Dates to be announced |
| Japan Walking and Hiking | Small Group | 7 | USD 10,995 | March, April, November |
| Southern Japan Biking | Small Group | 8 | USD 11,295 | March, April, October, November |
Trip pages list the inclusions. Sicily Walking and Hiking, for example, includes all meals with local wine, three hotels (Country House Villadorata in Noto, Villa Neri Resort & Spa on Etna and Belmond Grand Hotel Timeo in Taormina), walking equipment, B&R guides, entrance fees, transport and luggage transfers, and excludes flights, travel insurance and guide gratuities. Single supplements are published per trip: USD 2,800 on Japan Walking and Hiking, USD 3,200 on Peru Hiking and USD 3,500 on Southern Japan Biking.
Butterfield & Robinson is registered with Ontario's Travel Industry Council (TICO), wholesale number 1322989 and retail 1321983, and is not a member of the US Tour Operators Association.
TICO registration brings Ontario's compensation fund, which is designed for customers who book through Ontario-registered sellers. No California or other US seller-of-travel number appears on the site, and the USTOA directory does not list the company. The terms page has a protection and cancellation section, but its deposit and cancellation text did not display to our reader in three attempts; a buyer should read it before paying.
Butterfield & Robinson's own guides lead its Small Group and Bespoke trips, with an average tenure of more than eight years, but the company prints no 24-hour number and its phone lines close at weekends.
The FAQ says experienced guides are "there throughout the trip, ready for whatever the day brings". The reservations line, 1 866 551 9090 in North America, is staffed Monday to Friday from 9:00 to 19:00, with separate numbers for Australia, Mexico, the UK and Brazil. Self-Guided trips carry no guide.
Butterfield & Robinson holds 4.9 out of 5 on Trustpilot from 195 reviews, on a profile claimed in April 2024, with the newest dated 21 September 2026.
Travelstride shows 5 out of 5 from 74 reviews, none newer than April 2020. The Tripadvisor listing checked has no reviews. The press page lists Travel + Leisure World's Best Awards in 2025 and 2024; Travel + Leisure's site blocked our reader, so neither was confirmed at source.
Butterfield & Robinson suits active travellers who want a guided biking or walking trip with the meals, wine, luggage and named hotels included, in a group of no more than 16.
It suits less well a US buyer who wants USTOA-backed protection, a traveller who wants a 24-hour number in writing, or a solo traveller on a budget, since single supplements run to several thousand dollars.
Butterfield & Robinson appears on two ranked Uncompromised Travel pages and is absent from the Power Rankings.
| Page | Position | Note |
|---|---|---|
| Best luxury active travel operators 2026 | No. 6, 55/100 | Index verified 21 September 2026 |
| Family luxury tour operator index | No. 6, 42/100 | No family price published at the time |
| Luxury tour operator Power Rankings 2026 | Not listed | None of the twelve listed is a biking or walking specialist |
The closest alternatives are the other operators on our active travel index, led by DuVine, plus Steppes Travel for expert-led groups and Artisans of Leisure for private touring.
| Company | Record score | How it differs |
|---|---|---|
| DuVine | Not yet recorded | Leads our active travel index at 80, with a 14-guest cap and a published guide ratio of 1 to 7 |
| Steppes Travel | 87 | Expert-led groups capped at 15; ATOL 6945 and ABTOT 5488 |
| Wild Frontiers | Safari planner review 74 | Small-group adventure trips with a stated maximum of 12 |
| Artisans of Leisure | 60 | Private guided touring; one published price, the rest on request |
Seven things a buyer would want could not be found or verified for Butterfield & Robinson. Supplying a verifiable source closes a gap; it changes the evidence, never the rubric.
| Missing | Where we looked |
|---|---|
| Deposit, balance date and cancellation scale | Terms page, three attempts; FAQ links to it without figures |
| Who owns the company | Our story page and trade press |
| A 24-hour number | Contact, FAQ and travel protection pages |
| US protection: USTOA or seller-of-travel registration | Site footer and USTOA directory |
| Designers' destination experience | Meet the designers page, which lists names and tags only |
| Whether guides are employees or long-standing contractors | Small Group page |
| Awards confirmed at the awarding bodies | Press and awards page; Travel + Leisure blocked our reader |
Butterfield & Robinson renewed its leadership and marketing in 2025 as it marked its 60th anniversary.
| When | What happened | Source |
|---|---|---|
| 17 September 2025 | Kristi Elborne named chief experience officer and Alexander Green chief marketing officer, under chief executive Mike Scarola | PAX News |
| September 2025 | Redesigned website and an "Around the World in 60 Days" collection launched | PAX News |
| 23 September 2025 | Alexander Green profiled on his move from Longo's | Strategy |
| 2025 | Travel + Leisure World's Best Awards and Skift Idea Awards listed | Press and awards |
Butterfield & Robinson Inc. of Toronto does not publish its owners. George Butterfield and Sidney Robinson founded the company in 1966, and its chief executive is Mike Scarola.
Mike Scarola is chief executive of Butterfield & Robinson. Appointments announced on 17 September 2025 added Kristi Elborne as chief experience officer and Alexander Green as chief marketing officer.
Published prices run between USD 6,195 per person for six days of self-guided cycling in Provence and USD 11,295 for eight days cycling in southern Japan. Sicily Walking and Hiking is USD 8,495 for six days, including all meals and three named hotels.
Butterfield & Robinson caps its Small Group trips at 16 travellers and says most departures average 10 to 12 guests. Bespoke trips are private and Self-Guided trips have no group.
Butterfield & Robinson is registered with Ontario's TICO, wholesale number 1322989 and retail number 1321983. It is not listed in the USTOA directory, and no US seller-of-travel registration appears on its site.
Yes. The FAQ says a single supplement applies for a room to yourself, and trip pages publish it: USD 2,800 on Japan Walking and Hiking, USD 3,200 on Peru Hiking and USD 3,500 on Southern Japan Biking.
Guided trips typically include all meals with wine, the hotels, equipment, B&R guides, entrance fees, transport and luggage transfers. Sicily Walking and Hiking, for example, excludes only flights, travel insurance and guide gratuities.
Butterfield & Robinson sells Small Group trips capped at 16, private Bespoke trips and Self-Guided trips, mostly biking, walking and hiking, across 63 countries.
Butterfield & Robinson scores 71/100 on this site's company record rubric. It publishes prices, inclusions and hotels, uses its own guides and holds 4.9 out of 5 on Trustpilot from 195 reviews; it loses points for no 24-hour number, unpublished ownership and Ontario-only protection.
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Richard J. · Uncompromised Travel · written from Valencia · first published 25 September 2026 · facts verified 25 September 2026
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