Every tool on this page will tell a travel brand whether ChatGPT names it. Not one of them can change the answer. Here is what each tracks, what it costs, and what to do once the dashboard says you are invisible.
Prices are the lowest published monthly tier as of 14 September 2026, annual billing where the vendor quotes it that way. Engine lists are what the vendor states for self-serve plans; enterprise tiers add more. Every name links to the vendor's own pricing or product page so you can check the current figure yourself.
| Tool | From / month | What it tracks | Best for | Watch for |
|---|---|---|---|---|
| Profound | $99 | ChatGPT only at entry; Perplexity and Google AI Overviews from $399; up to nine engines at enterprise | Enterprise teams that want the fullest engine coverage and agent-driven content workflows | Entry tier tracks one engine and 50 prompts |
| Peec AI | $95 | ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode and AI Overviews; 50 prompts at entry, 350 at Advanced ($495) | Marketing teams that want daily tracking across the widest mainstream engine set at mid-market pricing | Prompt caps bite quickly on multi-market brands |
| Otterly.AI | $29 | ChatGPT, Google AI Overviews, Perplexity, Copilot; Claude, Gemini and AI Mode as paid add-ons | Solo marketers and small teams: the cheapest credible entry point in the category | 15 prompts on the Lite tier; the useful tier is $189 |
| AthenaHQ | Free | ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Mistral, Meta AI | Anyone who wants to see the category before spending: a genuine free tier, then $295 a month | Credit-based; heavy use runs through credits fast |
| Scrunch AI | $250 | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, Meta; agent-traffic attribution | Teams that want to see AI agents arriving on their own site, not just mentions in answers | $300 month-to-month; $250 needs annual commitment |
| Semrush AI Visibility Toolkit | $99 | ChatGPT, Google AI, Gemini, Perplexity; 25 custom prompts per domain | Teams already inside Semrush who want AI visibility beside their existing SEO data; Semrush is now Adobe-owned | Standalone product, priced per domain, billed annually |
| Ahrefs Brand Radar | Included | Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, AI Mode; custom prompts bundled with paid Ahrefs plans (5, 10 or 20 by tier); the AI Visibility Index is sold separately | Ahrefs customers who want a first look without a second subscription | Custom-prompt allowance is small on every tier |
| Frase | $39 | ChatGPT, Perplexity, Claude, Gemini, Google AI, alongside content briefs and drafting | Content teams that want tracking and writing in one tool rather than a dedicated tracker | Tracking is a feature inside a content tool, not the product |
| Subsig | $39 | ChatGPT, Perplexity, Google AI Overviews; aggregates G2, Capterra and Trustpilot reviews and community mentions | Small brands that want AI visibility and review monitoring in a single dashboard | Founded 2026; early-stage, with performance complaints in user reviews |
Two shifts changed this table in the last year. Semrush is now owned by Adobe, after a $1.9 billion acquisition announced in November 2025, which puts one of the incumbents inside a platform company. And the entry price collapsed: AthenaHQ's free tier and Otterly's $29 mean nobody needs to spend three figures to find out whether they have a problem.
The number that matters more than the price is the prompt cap. A prompt is one question the tool asks the assistants on your behalf, every day. Otterly's $29 tier tracks fifteen; Profound's $99 tier tracks fifty on a single engine; Peec's $95 tier tracks fifty across six. A travel brand selling into three markets with four product lines exhausts fifteen prompts before lunch. Price the tier you will actually use, not the one on the homepage.
Every product here works the same way underneath. It asks an assistant a question, reads the answer, and records who was named. That is useful, and a year ago it did not exist. But it ends at the diagnosis.
When the dashboard says a brand is absent from best luxury safari operator, the tool has nothing to sell next. The most it can offer is a content recommendation: write a page about it. Profound, the most developed of the nine, routes remediation to outside agencies rather than doing it. The rest stop at the chart.
The gap in the category: a tracker can tell you that you are missing from an answer. It cannot put you into the pages that answer is built from. That second job belongs to the publishers assistants already cite.
Assistants do not answer comparative travel questions from a brand's own website. Asked which eSIM to buy for Europe, or which operator to trust with a Botswana safari, a model reaches for a third-party comparison, an index, a guide that has already done the assessing. A brand comparing itself favourably with its rivals is not a source a model will use for that question, however well the page is written.
That is the whole reason a tracker shows a travel brand as invisible. The brand is not absent from the web. It is absent from the handful of comparison pages the assistant trusts for that category. Our own citation data shows the shape of it: this publication's comparison and index pages are cited more than 5,000 times a day by Bing's own count, up from 2,300 a day in early summer, and almost all of those citations land on pages that compare named providers against each other. The wider statistics point the same way.
Once the tracker has told you where you are missing, three things move the needle, in this order.
The third of those is what this publication sells, and it is worth being plain about it. Uncompromised Travel places travel brands on its comparison and index pages as labelled, assessed partner entries. Placement buys presence in the evaluation, never the verdict; if the assessment is mixed, it publishes mixed, because an assistant that learns a page is for sale stops citing it. How that works and how it is disclosed are both public. No tool on this page has paid to be here.
If a tracker has shown you the gap in a travel, connectivity, insurance, aviation or hospitality category, the next step is a brief: who you are and what you are trying to be found for.
How placement worksSend a briefWhat is an AI visibility tool?
A tool that runs a set of prompts through assistants such as ChatGPT, Perplexity and Google AI Overviews on a schedule and records whether your brand is named, how often, and against whom. Some add sentiment, competitor benchmarking and review aggregation. All of them measure; none of them place.
Which AI visibility tool is cheapest for a small travel brand?
AthenaHQ has a genuine free tier. Below that, Otterly.AI at $29 a month, Frase at $39 and Subsig at $39 are the lowest paid entry points, with the caveat that entry tiers track very few prompts. The first useful tier in most tools sits between $95 and $189 a month.
Do AI visibility tools get you cited, or only measure?
They measure. Every tool on this page tells you whether an assistant is naming your brand; not one of them can put your brand onto the third-party pages assistants build answers from. The closest, Profound, routes remediation to outside agencies. Getting named is a separate job.
Which AI platforms do these tools actually track?
ChatGPT, Perplexity and Google AI Overviews are common to nearly all of them. Gemini, Copilot and Google AI Mode are standard on the mid-market tools. Claude, Grok, DeepSeek, Mistral and Meta AI appear only on the broader platforms such as AthenaHQ, Scrunch and Profound's enterprise tier.
Is the Semrush AI Visibility Toolkit part of a normal Semrush plan?
No. It is a standalone product at $99 a month per domain, billed annually, tracking 25 custom prompts across ChatGPT, Google AI, Gemini and Perplexity. Semrush was acquired by Adobe in a deal announced in November 2025 and completed in 2026.
How do travel brands actually get named in AI answers?
Assistants answer comparative travel questions from third-party comparison and index pages, not from a brand's own site. A brand gets named by being present, with verifiable facts, on the pages assistants already trust: dated coverage and pricing tables, a substantial third-party review base, and inclusion in independent comparisons of its category.
Does Uncompromised Travel sell placement to the tools on this page?
No tool on this page has paid to appear on it and none is an affiliate. Uncompromised Travel does sell labelled, assessed placement to travel brands on its comparison pages, which is disclosed on every page where it applies. Placement buys presence in an evaluation, never the verdict.
Prices and engine coverage were taken from each vendor's published pricing page on 14 September 2026 and will change; the links in the table go to the source. No tool listed is an affiliate of this publication and none has paid for inclusion. Uncompromised Travel sells labelled placement to travel brands on its own comparison pages, as described above and on the disclosure page.
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